US-MBA studies guide
Start your professional growth with the prestigious US - MBA program in Brno
1,5 year = 3 semesters

Content of courses

US-MBA studies cover all professional parts of management. It consists of 10 modules, that each participant normally completes during 15 months.

Individual courses cover a range of basic knowledge required in general MBA studies, while respecting the specificities set by the University of St. Francis. The program is focused on solving practical problems by using modern tools, which each manager will be able to apply in their job. The programe offers individual consultations with lecturers and requires occasional self-studying of recommended literature. Management skills, communication and decision-making skills are also deepened.

Each course is completed by an exam, which can have form of a written test, oral exam, form of a team project to a given problem or their mutual combinations.

    CORE MODULES (7):

  • MBAD 606 Marketing Management
  • MBAD 611 Managerial Economics (USA)
  • MBAD 616 Managerial Accounting
  • MBAD 621 Managerial Finance
  • MBAD 631 Strategic Business Management(USA)
  • MBAD 646 Ethical, Legal and Social Environment of the Firm
  • MBAD 651 Management and Organizational Behavior (USA)
    COMPETENCY AREAS (3):

  • MBAD 625 Project Management (USA)
  • MBAD 650 International Business (USA)
  • MBAD 659 Information Technology

Description of individual modules

Core Modules (7 modules)

(Marketing Management - MBAD 606)

This module explores the practical application of modern marketing principles and the effective management of marketing activities and resources. Students gain insight into consumer behavior, marketing strategy and planning, and learn how to develop and evaluate effective marketing campaigns.

The module combines key marketing concepts with real-world examples and practical applications, including the use of social media and digital channels as powerful marketing tools.
(Managerial Economics - MBAD 611)

This module provides managers with a practical understanding of how economic forces influence businesses and their decisions. Students explore key microeconomic principles, including market mechanisms, supply and demand, and the factors shaping business performance.

The module also introduces essential macroeconomic concepts and their impact on companies and the wider business environment, helping students better understand and respond to changing economic conditions.
(Managerial Accounting - MBAD 616)

This module shows how accounting information can be used as a practical tool for management decision-making. Students gain an understanding of financial and managerial accounting, including how accounting information is prepared, interpreted and applied in business decisions.

Key topics include cost accounting, cost analysis, profit analysis and budgeting. Students work with practical managerial accounting methods and learn how to evaluate costs and financial performance to support more effective planning, resource allocation and managerial decisions.
(Managerial Finance - MBAD 621)

The module introduces financial management of a company, including basic information, possible tools and ways of decision making. In the introductory part, students are acquainted with financial data and methods of their analysis.

Furthermore, the module provides an overview of time value instruments and their application in the valuation of capital, liabilities, profit analysis tools and return analysis. In the final part, students will learn to use information and tools to influence costs and make budgeting decisions.
(Strategic Business Management - MBAD 631)

This module develops strategic thinking and decision-making skills needed to navigate complex business environments. Students learn how to analyze internal capabilities and external market factors and use these insights to formulate effective business strategies.

The module covers strategy at corporate, business and functional levels, as well as the process of implementing and evaluating strategic decisions. Practical case studies from multinational corporations and small and medium-sized businesses help students apply strategic management concepts to realworld challenges and identify opportunities for sustainable growth.
(Ethical, Legal and Social Environment of the Firm - MBAD 646)

This module explores the ethical, legal and social challenges facing modern organizations and their impact on managerial decision-making. Students gain an understanding of key ethical principles and learn how to address real-world issues such as misleading advertising, human rights and international business.

Through practical examples and ethical dilemmas, students develop the ability to make responsible decisions, identify ethical risks and contribute to a strong culture of business ethics. The module also strengthens professional communication, presentation skills and business etiquette.
(Management and Organizational Behavior - MBAD 651)

This module explores how people, teams and organizations behave and how managers can effectively lead and develop them. Students gain practical insights into motivation research, leadership analysis, teamwork, organizational change and time management.

The module also introduces key management models and approaches to process and project management, helping students apply them in real-world managerial situations.

Competency Areas (3 modules)

(Project Management - MBAD 625)

This module develops the skills needed to manage projects effectively in a constantly changing and resourceconstrained business environment. Students learn how to plan, organize and manage projects while balancing time, budget, quality and available resources.

The module introduces practical techniques for setting project goals, developing schedules and budgets, managing resources and monitoring project progress. Students also explore common challenges that can affect project performance and learn how to identify and address potential risks before they lead to delays, cost overruns or poor results.

The focus is on practical project management approaches that can be applied across different types of projects and professional roles, helping managers deliver projects successfully from planning through completion.
(International Business - MBAD 650)

This module explores how companies operate, compete and grow in an increasingly interconnected global marketplace. Students gain a practical understanding of international business activities and the challenges managers face when operating across borders.

The module covers key areas of international trade, including import and export operations, international contracts, payment terms and trade financing. Students also learn the terminology, procedures and management approaches used in international business and gain insight into the financial aspects of operating in global markets.

The knowledge and skills developed in this module help students better understand international business opportunities and make informed decisions when managing business activities across different markets.
(Information Technology - MBAD 659)

This module explores the strategic management of information systems and their role in supporting modern business operations and decision-making. Students learn why organizations need information systems, how to select and manage them effectively, and how technology can support business goals.

The module covers the entire lifecycle of information systems, from understanding business processes and selecting appropriate solutions to their implementation, operation and further development. Key topics include process management, automation, information security and the role of artificial intelligence in modern business.

Students gain the knowledge needed to actively participate in the effective use and development of information systems, helping organizations improve processes, streamline operations and make better use of data and technology.

Note: The modules marked in orange are taught by professors from the USA.



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Photo - Ing. Klára Jarchovská
Ing. Klára Jarchovská
Coordinator of the US-MBA studies

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Brno University of Technology
Faculty of Business and Management
Kolejní 2906/4
Brno
612 00
Česká republika
http://www.fbm.vutbr.cz/en/
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University of St. Francis
Office of the President
500 Wilcox Street
Joliet, Illinois 60435
USA
tel.: 00 800 735 7500
http://www.stfrancis.edu


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