Study plan

Project Management

(Project Management - MBAD 625)

As the business environment continues to be characterized as a global market with constant change, employees are asked to work more with less resources. Managing a single project can be challenging, and occasionally managing multiple projects may seem almost impossible for someone. Moreover, the ability to manage projects is usually secondary to the technical skills or corporate position of most of our students. In many cases, projects are poorly managed and ultimately fail without a cause or plans to prevent future failures. Effective project management ensures that the project is completed on time, within budget and within quality standards. The specific techniques for achieving these three goals are not always so obvious. The purpose of the module is to make these techniques clearer and to teach students different ways to manage the budget, schedule and quality of projects for which students are responsible.

Marketing Management

(Marketing Management - MBAD 606)

Marketing management is a business discipline that focuses on practical application of marketing techniques and management of marketing resources and company activities. The module offers an overview of marketing theories and practical applications and allows students to understand consumer relationships in their context. During the module, marketing functions and basics of successful planning, strategies and marketing campaign control will be explained. Theoretical knowledge is supplemented by practical examples from real life. Last but not least topic is social networks and media as a marketing tool.

Information Technologies

(Information Technologies - MBAD 659)

The module is based on the study of information flow in a company and models used to systematically collect, store and distribute information. In the module, computers and data are presented as components of systems that are created and used to achieve organizational goals. The student is able to orientate in IS / ICT support of business processes and actively participate in automation and streamlining of all company activities.

International Business

(International Business - MBAD 650)

The International Business module is designed to teach students to compete in this borderless world. The courses emphasize practical experience, thereby increasing the marketability of listeners in a variety of career opportunities in global corporations, banks, governments, NGOs and other international organizations. Students will know the procedures for export and import operations of companies, concluding contracts and payment conditions for these operations. They will learn the terminology of international trade and procedures for managing and financing business operations of business entities on international markets and the possibilities of financing international trade of companies.

Managerial Accounting

(Managerial Accounting - MBAD 616)

The aim of the module is to understand accounting as a tool for management decision support. Students get an introduction to financial and managerial accounting, basic accounting theory, process ofpreparation of accounting information and its use for managerial decision-making. It deals with costaccounting concepts. Analyzes and magnitude of costs are studied in connection with managerial decision-making. Students will try out managerial accounting procedures and will improve the solution of technicalrequirements. They will work more efficiently. Emphasis is placed on topics including cost methods, profitanalysis, budget, share capital and cost-dependent activities and management.

Managerial Finance

(Managerial Finance - MBAD 621)

The module introduces financial management of a company, including basic information, possible toolsand ways of decision making. In the introductory part, students are acquainted with financial data andmethods of their analysis. Furthermore, the module provides an overview of time value instruments andtheir application in the valuation of capital, liabilities, profit analysis tools and return analysis. In the finalpart, students will learn to use information and tools to influence costs and make budgeting decisions.

Strategic Business Management

(Strategic Business Management - MBAD 631)

Students will be acquainted with the process of strategic management in a company and principles ofstrategic thinking. They will be acquainted with analytical procedures for strategic analysis of internal andexternal factors. The module presents theoretical basis for defining company strategy. Students will learnto effectively formulate and implement strategies that will lead the company to success and growth. Theywill learn how to formulate strategies based on the hierarchical structure of strategies - corporate,business, functional and horizontal strategies. Case studies of multinational companies as well as small andmedium-sized companies will help develop their managerial skills.

Managerial Economics

(Managerial Economics - MBAD 611)

The module represents a theoretical basis for all business applications. It enables participants tounderstand the basic economic principles and their impact on companies and the environment. The firstpart of the module is focused on understanding microeconomic concepts and laws - basic principles offunctioning of market economy, the law of supply and demand, etc. The second part of the module isdevoted to the introduction of basic macroeconomic principles.

Advanced Financial Management

(Advanced Financial Management - MBAD 622)

The Advanced Financial Management course primarily covers two significant areas of financial decisions for managers: 1. How to best invest/deploy the firm’s financial resources such as investments in new equipment and new products, and 2. How to best fund the corporation using the various forms of debt and equity capital available. The course builds a quick foundation in the vocabulary and concepts of financial markets and financial valuation (cash flows, net present value), presents an examination of various financial tools/models used to support managerial decisions on capital and strategic investments, and includes a complete review of the options managers have to fund their firm and the process by which they do so. Students will research an advanced topic in finance and submit a report summarizing their findings/learnings.

Management and Organizational Behavior

(Management and Organizational Behavior - MBAD 651)

The module gives a comprehensive picture of the most important parts representing the behavior of the organization. The subject of analysis is the company from the point of view of scientific methodology of behavior. It provides students with the following knowledge: intergroup development, motivation research, leadership analysis, organizational change, etc. Students will learn modern understanding and application of management including developmental context and leadership, time management, teamwork, process and project management and application of some managerial models.

Ethical, Legal and Social Environment of the Firm

(Ethical, Legal and Social Environment of the Firm - MBAD 646)

This module focuses on social and ethical issues raised by modern corporations. It also includes understanding of basic terminology of ethics and their theories, application of ethical principles in various problem areas (eg misleading advertising, human rights, international trade, etc.). Students will know the modern approach to business with a focus on the social and ethical spheres. They will acquire basic skills for solving ethical dilemmas. They will be able to participate in creation and application of current tools for improving business ethics in a company or institution. They will be encouraged to speak to the audience and know the rules of etiquette.

Risk Management

(Risk Management - MBAD 647)

The aim of the module is to acquaint students with traditional and basic methods of risk management with emphasis on presentation of new methods of risk reduction, especially in strategic decision making of company managers. They will acquire classical principles of modeling of company change processes, while respecting risk, on the basis of which they will be able to actively manage standard change company processes with respect to risk factors. Students will also be able to manage standard change processes of strategies (both business and functional) of individual SBU companies. Teaching will be complemented by a number of particular examples from managerial practice of Czech and foreign companies.